Since the birth of the children’s playground and the recognition of countless parents and children, the market has rapidly ushered in rapid development, and the number is constantly rising. While leading to fierce competition in the industry, there is also a lack of business. Less problem. So, what are the problems in the operation of playground fortune?
Some investors saw that the indoor playground business was hot, and they followed suit, blindly following the trend, so the children’s playground industry formed a strange phenomenon. Competition from the same industry has saturated and segmented regional markets, and competition has increased dramatically. If the venue does not occupy a strong competitive position, it will face a situation where it loses its foothold. Under such conditions, it is necessary to face a huge competition pressure to open a children’s paradise. Can you have a grasp of satisfaction in the meantime? Therefore, before deciding to open a children’s park, you must first do a good job in shopping mall surveys, and don’t blindly follow suit. As long as you accurately grasp the mall, you can win.
Random site selection
For the operation of indoor children’s playgrounds, a strategically located business site means half the success. However, many operators are more rash when choosing a venue.
For example, some entrepreneurs prefer the prosperous location when choosing a site. As for whether there are target customers (children), they are not taken into consideration; while some entrepreneurs are pursuing low rents when they choose sites. After the opening of the business, the business was deserted; in addition, some entrepreneurs would neglect the handling of business qualifications. After the opening of the business, they were told that they had to suspend business rectification without a fire permit; in addition, some entrepreneurs did not consider the surrounding when they chose the site. The current status of competition, so that the customer diversion phenomenon is serious, resulting in fierce competition for homogenization.
What kind of amusement equipment is available in children’s playgrounds that are popular with children? Which amusement equipment is not briefly expired? In the face of the problem of purchasing amusement equipment, investors and operators should consider the location of the park and the needs of the target group. It is not possible to judge the amusement equipment by its own feeling. For example, in the case of indoor playground, the commercial indoor playground are generally suitable for children between the ages of 3 and 12, but the older children will not play with it, and will tend to have more stimulating equipment, then fun and popular. The device will not perform its maximum benefit if it cannot be placed in its proper orientation.
Not actively operating
Some investors in the park started to become lazy after the successful opening of the playground business. Perhaps there is no excessively positive move. They think that if they continue to drive down, they will have a surplus, and in the short term, they may still have results. However, this will definitely not work for a long time. . The difficulties in the operation of children’s parks have also caused many operators to worry about it. For example, continuous operation can be low. Continuous operation can be the most fundamental survival of the park. As long as it has the ability to continue operations and surplus, the talents of the place will be stable. And some children’s parks can only be lack of continuous operation, the first of which is:
Holiday marketing is the focus of revenue, but most parks rely on holiday benefits for a long time, and the daily income is basically ignored. The main hazard of this non-recyclable economy is that once a breakpoint occurs, the entire business chain will be disconnected and the park will not be able to continue operations.
The short board theory has a cloud: how much water a bucket can hold, depending on the shortest board. For the operation of indoor children’s playgrounds, the rash selection of sites, the blind pursuit of the purchase of amusement equipment, and the maintenance of membership card customers may become shortcomings that affect the ultimate profitability of indoor children’s playgrounds. As an indoor children’s playground operator, we must be careful and careful in making every decision to avoid the emergence of these shortcomings and win the success of entrepreneurship.